How We Collect, Use, and Protect Your Personal Data
Souq Labs Technologies LLC SPC ("BuyOrSell", "we", "us", "our") operates the online classifieds platform at www.buyorsell.ae, registered in Abu Dhabi, United Arab Emirates. We are the data controller for personal data processed through the Platform.
This Privacy Policy explains how we collect, use, share, retain, and protect your personal data when you access or use the Platform, and describes your rights under the UAE Federal Decree-Law No. 45/2021 on Personal Data Protection ("PDPL") and other applicable privacy laws.
If you have any questions or concerns, please contact us: contact@buyorsell.ae.
This Policy applies to:
This Policy does not apply to third-party websites, applications, or services linked from the Platform. We encourage you to read the privacy policies of any third-party services you use.
We collect personal data in three main ways: data you provide to us directly, data collected automatically, and data received from third parties.
| Category | Examples | When Collected |
|---|---|---|
| Account Information | Full name, email address, mobile number, password (hashed), profile photo | Registration and account updates |
| Identity & Verification | Emirates ID number, trade licence number, RERA/real estate licence (for business users) | Verification requests |
| Listing Content | Item descriptions, photos, videos, pricing, category, location (emirate/area) | Creating or editing a listing |
| Payment Information | Credit/debit card details (tokenised via Stripe), billing address, transaction history | Purchasing a subscription or paid feature |
| Communications | Messages sent via in-platform messaging, email, or support tickets | Contacting sellers/buyers or our support team |
| Reviews & Ratings | Rating scores, written reviews of other users | Submitting a review |
| Job Applications & CVs | Work history, education, skills, references (if uploaded) | Using the Jobs section |
| Business Profile | Business name, logo, website URL, business description | Verified Business Account setup |
| Preferences & Settings | Language preference (Arabic/English), notification settings, saved searches | Adjusting account settings |
When you use the Platform, we automatically collect technical and usage data, including:
We process your personal data only where we have a lawful basis to do so under the PDPL and applicable UAE law. The table below sets out our processing activities and the lawful basis for each.
| Purpose | Data Used | Lawful Basis |
|---|---|---|
| Create and manage your account | Name, email, phone, password | Performance of contract |
| Display and manage your listings | Listing content, photos, contact details | Performance of contract |
| Process payments and subscriptions | Payment info, billing address, transaction history | Performance of contract |
| Provide customer support | Communications, account info, transaction data | Performance of contract / Legitimate interests |
| Prevent fraud, abuse, and illegal activity | Device data, IP address, usage logs, identity data | Legitimate interests / Legal obligation |
| Verify user identity and business licences | Identity documents, licence numbers | Legal obligation / Legitimate interests |
| Improve Platform features and performance | Usage data, analytics, device data | Legitimate interests |
| Personalise your experience | Search history, preferences, viewing behaviour | Consent / Legitimate interests |
| Send transactional notifications | Email, phone, in-app: billing, security alerts, listing updates | Performance of contract / Legitimate interests |
| Send marketing communications | Email, push notifications: new features, promotions, listings | Consent |
| Conduct analytics and research | Aggregated and anonymised usage data | Legitimate interests |
| Comply with legal obligations | Any data required by applicable law or authority | Legal obligation |
| Enforce our Terms and Conditions | Account data, communications, behaviour logs | Legitimate interests / Legal obligation |
Marketing opt-out: You may unsubscribe from marketing emails at any time by clicking "Unsubscribe" in any marketing email, or by updating your notification preferences in Account Settings → Notifications.
We do not sell your personal data to third parties. We share data only as described below.
Certain data is inherently visible to other Platform users as part of the classifieds service:
⚠️ Caution: Do not include sensitive personal information (e.g., full address, bank details, Emirates ID number) in listing descriptions, photos, or messages. We cannot protect data you share publicly.
We share data with trusted third-party service providers who process data on our behalf, under strict data processing agreements:
| Provider | Category | Data Shared |
|---|---|---|
| Stripe | Payment Processing | Billing details, transaction amounts, fraud signals |
| Google Cloud / AWS | Cloud Hosting & Storage | All Platform data (encrypted at rest and in transit) |
| Google Analytics | Analytics | Anonymised usage data, IP (truncated), device info |
| Google Ads | Advertising | Hashed email (for matching), ad interactions |
| Meta (Facebook) | Advertising | Pixel data, hashed email (for Custom Audiences) |
| Microsoft Bing Ads | Advertising | UET tag data for conversion tracking |
| SendGrid / Twilio | Email & SMS | Email address, phone number for transactional messages |
| Firebase (Google) | Push Notifications | Device token, notification content |
| Sentry / Datadog | Error Monitoring | Anonymised error logs, device/OS data |
| Google My Business | Social Media | Business profile data, reviews, user interactions |
| Threads | Social Media | Profile data, post interactions, engagement metrics |
| YouTube | Social Media / Video | Video interaction data, hashed email, ad performance data |
| Social Media | Pixel data, hashed email, social interactions, ad targeting data | |
| Social Media | Pixel data, hashed email, photo/video interactions, ad metrics | |
| X (Twitter) | Social Media | Hashed email, tweet interactions, ad conversion data |
| Snapchat | Social Media | Snap Pixel data, hashed email, ad engagement metrics |
| TikTok | Social Media / Video | TikTok Pixel data, hashed email, video engagement data |
| Telegram | Messaging / Social | Username, notification opt-in status, channel interaction data |
| Messaging | Phone number, message delivery status, opt-in consent data | |
| Social Media / Professional | Hashed email, LinkedIn Insight Tag data, ad conversion metrics |
We may disclose your personal data to government authorities, regulators, law enforcement agencies, or courts where we are required or permitted to do so by applicable UAE law, including:
If we are involved in a merger, acquisition, restructuring, or sale of assets, your personal data may be transferred as part of that transaction. We will notify you via email or prominent notice on the Platform before your data is transferred and becomes subject to a different privacy policy.
The Platform is operated from the UAE, and your data is primarily stored on UAE-based servers. Some of our service providers (including Google, Meta, Stripe, and Twilio) may process your data in data centres located outside the UAE, including in the European Union, United States, and other countries.
When we transfer personal data internationally, we ensure appropriate safeguards are in place, including:
You may request information about the safeguards we use for international transfers by contacting us at the details in Section 14.
We retain your personal data only for as long as necessary to fulfil the purposes described in this Policy, or as required by applicable law. The table below summarises our key retention periods.
| Data Category | Retention Period | Reason |
|---|---|---|
| Active account data | Duration of account + 1 year | Service delivery and legal compliance |
| Listing content | Duration of listing + 6 months | Dispute resolution and audit |
| Payment and transaction records | 7 years | UAE tax and financial law requirements |
| Communication logs (support) | 3 years | Dispute resolution |
| In-platform messages between users | 2 years from last activity | Fraud investigation |
| Identity/licence verification docs | 5 years | UAE regulatory requirements |
| Analytics data (aggregated) | Up to 26 months (Google Analytics default) | Platform improvement |
| Marketing consent records | 5 years from consent | Proof of consent |
| Deleted account data | 90 days (then permanently deleted) | Account recovery window |
After the applicable retention period, we will securely delete or anonymise your personal data. Where anonymisation is not possible, we will restrict processing until deletion is feasible.
We implement appropriate technical and organisational security measures to protect your personal data against unauthorised access, alteration, disclosure, destruction, or accidental loss. Our security measures include:
Your responsibility: We cannot guarantee absolute security. You are responsible for keeping your account credentials confidential, using a strong unique password, and notifying us immediately at support@buyorsell.ae if you suspect any unauthorised access to your account.
Under UAE Federal Decree-Law No. 45/2021 (PDPL) and applicable law, you have the following rights in relation to your personal data:
| Right | What It Means |
|---|---|
| Right of Access | Request a copy of the personal data we hold about you, and information about how it is processed. |
| Right to Rectification | Request correction of inaccurate or incomplete personal data. You can also update most data directly in Account Settings. |
| Right to Erasure | Request deletion of your personal data where it is no longer necessary, where consent is withdrawn, or where processing is unlawful. Note: some data must be retained by law. |
| Right to Restriction | Request that we limit processing of your data in certain circumstances (e.g., while accuracy is disputed). |
| Right to Object | Object to processing based on legitimate interests (including direct marketing). We will stop unless we demonstrate compelling legitimate grounds. |
| Right to Withdraw Consent | Withdraw consent at any time for consent-based processing (e.g., marketing). Withdrawal does not affect lawfulness of prior processing. |
How to exercise your rights: Submit a request by emailing contact@buyorsell.ae with the subject line "Data Subject Request". We will respond within 7-15 business days of receipt. We may need to verify your identity before processing your request. Some requests may be subject to exemptions under applicable law.
Account self-service: Many rights can be exercised directly within the Platform via Account Settings → Privacy. You can download your data, delete your account, or update your preferences at any time.
We use cookies and similar tracking technologies to operate and improve the Platform. For full details, including the types of cookies used, how to manage your preferences, and third-party providers, please refer to our Cookie Policy in Section 14 of our Terms and Conditions, available at www.buyorsell.ae.
Cookie consent: On your first visit, we display a consent banner allowing you to accept all cookies, reject non-essential cookies, or manage granular preferences. Essential cookies cannot be disabled as they are required for the Platform to function. You may update your cookie preferences at any time via Account Settings → Privacy → Cookie Preferences.
The Platform is intended for users aged 18 and above. We do not knowingly collect personal data from children under the age of 18.
If we become aware that we have collected personal data from a child under 18 without appropriate parental or guardian consent, we will take immediate steps to delete that data from our systems.
If you are a parent or guardian and believe your child has provided personal data to us without your consent, please contact us at support@buyorsell.ae so we can take appropriate action.
We comply with the UAE Child Digital Safety Law and do not serve behavioural advertising to users identified as being under 18.
The Platform may contain links to third-party websites, social media platforms, or services not operated by us (for example, external payment pages, social login providers, or advertiser websites).
This Privacy Policy does not apply to those third-party services. We are not responsible for the privacy practices or content of any third-party sites. We encourage you to read the privacy policy of each third-party website or service you visit.
Where you use social login (Google or Apple), the relevant platform's privacy policy also applies to the data they share with us.
We may update this Privacy Policy from time to time to reflect changes in our data practices, technology, or applicable law. We will notify you of material changes by:
Your continued use of the Platform after the effective date of any changes constitutes your acceptance of the updated Policy. We encourage you to review this Policy periodically.
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us:
Data Protection Officer - BuyOrSell.ae
Company: Souq Labs Technologies LLC SPC
Registered Address: Abu Dhabi, United Arab Emirates
Contact Email: contact@buyorsell.ae
General Support: support@buyorsell.ae
Phone: +971 2 675 6766
Response Time: We will respond to all privacy requests within 7-15 business days.
© 2025 Souq Labs Technologies LLC SPC | BuyOrSell.ae